Facing South, the online magazine of the Institute for Southern Studies, reports on FLOC's new divestment campaign to challenge RJ Reynolds to address farmworker exploitation.
The Farm Labor Organizing Committee, the Ohio-based migrant workers' rights organization that has been increasingly focused on the U.S. South in recent years, this month launched its JPMorgan Chase divestment campaign to force the Wall Street powerhouse to pressure the Reynolds American tobacco company to help farmworkers.
"We are asking people who care about farmworker justice to close their Chase accounts, cancel their Chase credit cards, and pledge not to bank with Chase until Reynolds agrees to work with FLOC to find a solution to these abuses," said FLOC community/union organizer Diego Reyes in a recent statement.
As Reyes told me during an interview in North Carolina this summer, "We need R.J. Reynolds to understand they have a lot of responsibility in the supply chain. Neither the workers nor the farmers are paid enough."This is the latest volley in a three-year campaign to get Reynolds American to the bargaining table to establish a three-way working agreement with workers and growers. The divestment effort is similar to tactics that FLOC has used in the past in successful efforts to organize migrant workers and insist on social justice for them. FLOC won agreements with the Campbell, Vlasic, Heinz and Dean Foods companies in the 1980s and 1990s and a landmark victory with the North Carolina-based Mt. Olive Pickle Company in 2004, the largest labor agreement in the South.
JPMorgan Chase, a leader in the consortium of lenders that funnels close to $500 million in credit to the Reynolds American tobacco company.
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